Primark, the international retailer that offers the latest fashion, beauty and homewares at value for money prices, will significantly redevelop its store here at The Mall, Luton, extending it by almost 40% and refurbishing the entire space to reflect Primark’s latest shop fit and design.

The refurbishment, which will be completed this coming winter, will showcase 35,500 sq ft of retail space and will offer an enhanced shopping experience. Customers will be able to shop even more of Primark’s famous affordable fashion including the latest seasonal trends, everyday essentials, exciting license ranges along with Primark’s growing range of products made using sustainable, recycled, and organic materials, under its Primark Cares label. The building works will be phased to allow the store to remain open throughout construction.

Roy Greening, General Manager at The Mall Luton, stated: "We’re delighted to announce Primark will be extending their store size. The last 18 months has proved difficult for the shopping centre industry, and we’re thrilled to announce we’ve welcomed six new stores here to The Mall since non-essential reopened 12th April.”

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