Can you donate dresses, evening bags and accessories suitable for a school prom?

The Mall Luton is proud to be supporting All Dressed Up for a second year. The Herts based not-for-profit project takes donations of new and pre-loved prom dresses to pass on free of charge to Herts and Beds school students that need them.

The cost of school proms has spiralled, meaning that some teenage girls miss out on attending their prom at the end of Year 11. School students in financial need will be able to choose a free prom dress from a pop-up shop at The Mall Luton in March.

To ensure dresses reach those in most financial need, the pop-up shop will be invite-only and all Herts and Beds schools have been asked to identify young people that will most benefit. Parents should speak to their child’s Head of Year 11 about invites.

If you can donate a dress (all sizes are needed in clean, ready to wear condition) you can drop or post to

  • The Mall Luton, Management Office, 37 The Mall, Luton LU1 2LJ

For more information, visit