What's on - Retailers At The Mall Chequers Crowned Top Of The Shops

01 July, 2011

The Smell of Sweet Success

The Perfume Shop was crowned the shoppers' favorite after receiving the most votes from members of the public and is now the proud holder of the Shoppers' Award. Customers were asked to judge stores in terms of customer service, store layout, cleanliness, imaginative visual displays and choice of products. This came as no surprise as the store has also received top marks, 110% from the Head Office of the Perfume Shop. The Team then went on the win the award for the best overall retailer in the Mall Chequers

Shop manager, Tina Pearce, accepted the award, which reflected "excellence in many areas", from Paul Alcock the General Manager at the annual Mall Awards.

The Perfume Shop win was as a result of a series of mystery shopping expeditions between March and May during which 79 retailers were assessed.

Sara Jones, National Marketing and Operations Manager of The Mall, reported that four shops, New Look, Peacocks, The Perfume Shop and T-Mobile, all received 100% marks, Peacock's for the fourth year running. Five stores, BHS, Candy Inc, The Carpet & Rug Outlet, Samanthas & T J Hughes recorded scores in the 90s. Other awards presented were Best Presentation - New Look, Best Independent Retailer - Gosh, Best Involvement in Marketing Initiatives - Boots, Health and Safety Award - BHS.

Paul Alcock, General Manager of The Mall Chequers, also presented a special staff award for loyalty and commitment to Margery Rose. Marge will be celebrating her 25th year working at the Mall this year, and is very well known to the majority of shopper. Marge started as a cleaner at the centre in 1986.  "As well as her normal duties, Marge does whatever is needed to get the job done. I couldn't have anyone more loyal than Marge," said Paul.

Paul also commented: "The Mall Retailer Awards are a unique opportunity to award and thank our retailers who have provided excellent service to customers at The Mall Chequers throughout the year. It also provided us the opportunity to raise over £800 for a local charity."

 

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