What's on - Viv Hope from Emmerdale to open new Poundland Superstore!

02 September, 2010

Poundland, the first of the stores who are investing locally thanks to the impressive new St. Georges's Square development at The Mall Luton, is having a grand opening on Saturday 11th September - featuring special guest celebrity Deena Payne who plays Viv Hope in ITV's top soap Emmerdale.

Deena Payne will be officially opening the store at 10am and will be there until 1pm to sign autographs, have pictures taken and give away 50 £1 vouchers to lucky customers. In addition, a DJ will be in store between 9am and 4pm, and shoppers will be able to take part in the Checkout Challenge game - in which £10 Poundland vouchers will be given away every half hour from 10.30am until 3pm.

Poundland already has a thriving store in The Mall Luton but has chosen to relocate into a bigger store closer to the exciting new development. The new store will be adjacent to the new atrium, next door to Wilkinson and near to Burger King, and will be a whopping 301 square metres bigger than the older unit opposite the Disney Store.

Poundland was founded in 1990 with a promise to sell every product for just £1. This vision has been kept to this day, bringing amazing value products at one incredibly low price. The store sells top brands, fantastic new lines and everyday items and has been satisfying shoppers for 20 years.

Poundland will be opening its doors to the public on Thursday 9th September, two days ahead of the official launch. 

Ends.

Notes to Editors:

The Mall

www.themall.co.uk  - Shopping as it should be...

Poundland Schedule of Events for family fun-day on Saturday 11 September:

• DJ/entertainer there from 9am - 4pm
• Emmerdale Star Deena Payne (Viv Hope) will be officially opening the store at 10am and will be there until 1pm to sign autographs, have pictures taken and give 50 x £1 vouchers away to lucky customers
• Take part in our Checkout Challenge game - there will be a £10 Poundland vouchers given away every half an hour from 10.30am until 3pm. You have to be at the till being served to be in with a chance of winning!

This press release has been written and distributed by Flowing Ink. For more information or high resolution images contact Lisa Hogarth at lisa@flowingink.co.uk  Poundland, the first of the stores who are investing locally thanks to the impressive new St. Georges's Square development at The Mall Luton, is having a grand opening on Saturday 11th September - featuring special guest celebrity Deena Payne who plays Viv Hope in ITV's top soap Emmerdale.

www.flowingink.co.uk 

Ref: TMLMR052
 

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