Take it in your strides

The hottest way to stay cool this summer? By investing in a pair of brightly hued trousers. Chinos have officially invaded the high street. Ride the rainbow wave in an array of washed blues, pinks and reds. And it doesn't stop at the ankle. Oh, no. Crank it up a notch in above-the-knee shorts in eye-popping shades. Who loves short shorts? This season, it seems you have no choice, my friends...

Not one for wallflowers, these purple shorts by River Island epitomise the trend perfectly. Encapsulating both nu-rave and beach style rolled into one, they are a true statement short for the most dapper of chaps. Wear with a white T-shirt and canvas plimsolls. Accessorise with nonchalant cool and Ray-Bans.

These canary yellow chinos by House of Fraser are another option. Eye-catching they may be, but they are not as difficult to wear as they look. Just keep the rest of your outfit toned down (tan loafers, dark blue shirt), and don't go near any grass or red wine. A darker, green shade will last you through to autumn. This bright pair by Matalan is a lovely vivid shade - and at a mere £22 is a perfectly cost-effective foray into the trend.

Those looking for a pair of chinos with longevity should consider a more subdued shade. This washed red pair by Primark have a worn-in, vintage feel to them, and are considerably less faddy than others around. Similarly, these washed blue chino shorts, complete with turn-ups, are as easily worn in the city as on the beach. Wear with espadrilles and a printed, short-sleeve shirt.

Above right: New Look. Straw hat £8.99, white shirt £14.99, orange slim tie £5.99, green chino shorts £14.99, grey shoes £24.99.

Fashion home page: Primark. Shirt £8, chinos £10, shoes £8.

House of Fraser. Kenzo yellow chinos, £145.
Matalan. Bright green chinos, £22.
River Island. Chino shorts.
Primark. Rasberry chinos, £12.
Next. Chino shorts, £22.
Blue Inc. Men's Red Longitude Cargo Shorts, £24.99.