Mall Media
Customer Insight
The Mall knows its customers. We know where and what they spend, how often they visit, what they like and which retailers they shop with.
Significant and continuous investment in ongoing consumer and market research, using questionnaires, focus groups, customer panels, mystery shoppers and a raft of other tracking techniques, gives us unparalleled insight into Mall demographics, customer profiles and shopping habits, including targeting by postcode.
All this information is used to your advantage when planning your media campaigns with The Mall.
Facts and figures
Mall space
With 8.2m sq ft of floorspace across 23 centres, The Mall estate is eight times bigger than that of Harrods, London's biggest store.
Mall shoppers
- UK-wide, The Mall welcomes 5 million shoppers each week
- 64% visit at least once a week
- 53% are ABC1, 73% are female
- average dwell time is 51 minutes
- 50% live within 12 minutes' drive of the Mall.
- 39% are aged under 35
Mall lifestyles
- 750,000 men are regular Mall shoppers - more than the average audience for Channel 4 Racing (659,000
- 1.75m women are regular Mall shoppers - more than the average monthly readership of Cosmopolitan magazine (1.5m)
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