The Mall Retailer Award


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A Day at The Races was the theme for The Mall Blackburn’s 13th Retailer Awards and over 150 people gathered at King Georges Hall to ‘back’ their workplace and colleagues.


The ladies and gentlemen came dressed in their finest, with a few fancy dress jockeys, race night entertainment and games adding a real feel of the races.


Primark, which opened its doors in The Mall in 2010, was named Best Overall Retailer for the fourth year running after a photo finish with Next and New Look. It also picked up a gong for Most Involvement in Social Media.


Pandora also crossed the finishing line with two wins for Best Involvement in Marketing and Most Involvement in the national and local Love Sundays promotion.


It was a three horse race in the Best Independent Retailer Category with Inter Car Cleaning passing the final furlong just ahead of Peter Jackson the Jewellers and Time-Piece.


Shoppers’ Choice, which was voted for by thousands of Mall customers, went to NEXT, while Best Customer Experience for customer service, visual merchandising and best environment was awarded to Costa Coffee.


Warren James was victorious in the C&R Safe Award category, while New Look was recognised for it involvement with The Mall’s RewardME Card scheme.


Millie’s Cookies won an award for its involvement with the Mall’s Ask Me Point and The Fragrance Shop was acknowledged for its involvement with Trade Index.


There was also a raffle, which raised £185 for The Mall’s nominated charity Blackburn based Nightsafe.



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